The protection and safety of personal details are extremely important to us, which is why we adhere strictly to the rules of the European Data Protection Regulation (EU-GDPR). The following information explains what kind of details we collect and why.
Data transmission / data logging
Whenever this site is visited, our web server automatically stores and processes information in a log file. This process is carried out anonymously, and no personal conclusions can be drawn. This information is used only for the purposes of statistical evaluation. It will not be passed on to third parties or used for commercial or non-commercial purposes.
Use of personal details
Personal details will only be collected or processed if you agree to us doing so, e.g. in response to a query. Unless there are any reasons in association with a business transaction why you should not do so, you can revoke your consent allowing us to use your personal details with immediate effect in writing (e.g. by email or fax). Your details will not be passed on to third parties unless this is required by law.
Subscribing to our newsletter
If you have subscribed to our newsletter, we will use your details to send you, at regular intervals, information on new products, current offers and our customer services.
We need a valid email address for an effective registration. In order to confirm that a registration really has come from the owner of an email address, we use the "Double opt-in" method. For this, we log the subscription to the newsletter, the sending of a confirmation email and the receipt of the required reply. These details are used exclusively for sending the newsletter, and will not be passed on to third parties. In order to be able to provide you with relevant information, we collect further details such as your country and the customer group as well as your email address.
You can withdraw your agreement to receiving the newsletter at any time and cancel your subscription.
On receipt of your cancellation, your personal details will be deleted. Your agreement to receiving the newsletter will be cancelled at the same time. You will find the cancellation link at the end of every newsletter.
A registration form for certain events (e.g. Future Days) is available on our website. If you take advantage of this opportunity, the following data will be transmitted to us from the input mask: First name, last name, company, customer group, country and your e-mail address. The IP address as well as the date and time of registration are also stored. For an effective registration, we need a valid e-mail address. For this reason, you will receive an e-mail with a confirmation link at the end of the process. After successful registration, you can log in to the event platform via the login button.
The legal basis for processing the data is Art. 6 para. 1 lit. a DSGVO if the user has given their consent. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. You also have the option to revoke your consent to the processing of personal data (see right of objection).
Rights of the affected person
Under Article 15 of the GDPR, you have the right to be informed of the personal details about you that we process. You also have the right to correct any incorrect details, and to restrict the processing of and to the deletion of your personal details. If appropriate, you may also assert your right to data portability. If you believe that your details are being processed unlawfully, you may make a complaint to the relevant supervisory authority.
Right of appeal
If your personal details are processed on the basis of legitimate interests as per Article 6 (1) p. 1 lit. f GDPR, you have the right under Article 21 of the GDPR to appeal against the processing of your personal details for reasons arising from your particular situation or if the appeal is against direct advertising. In the latter case, you have a general right of appeal that we will implement without the specification of a particular situation. If you wish to apply your right to revoke or appeal, simply send an email to: email@example.com
We only store personal data for as long as is necessary to fulfil the respective processing purpose. If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) DSGVO, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for the fulfilment or initiation of the contract and/or there is no legitimate interest on our part in continuing to store it. When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 para. 2 DSGVO.
Information, amendment and deletion of your details
You do, of course, have the option to enquire at any time whether we have stored any personal details about you and what they are. You will receive this information immediately. Please e-mail us directly at firstname.lastname@example.org.
Deletion of your details
You have the right under Section 17 of the GDPR to the deletion of your stored personal details unless they are necessary for exercising the right to free expression and information, for compliance with a legal obligation, for the sake of public interest or for the assertion, exercising or defence of legal claims.
This website uses Google Analytics, a web analysis services of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and facilitate the analysis of your use of the website. The information created by the cookie regarding your use of the website is usually passed on to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will first abbreviate IP addresses within member states of the European Union or other contractual countries of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be passed on to a Google service in the USA and abbreviated there. Google will use this information on behalf of the operator of this website in order to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services in association with use of the website and Internet. The IP address transmitted by your browser for Google Analytics will not be linked to other Google data. This rationale also applies to our legitimate interest in data processing. The legal basis for using Google Analytics is found in § 15 section 3 of the German Telemedia Act or article 6 section 1, point f in the GDPR. The data that we send (cookies, user information or advertising IDs) will be deleted automatically after 14 months. Data that has come to the end of its retention period is automatically deleted once a month. For further information on conditions of use and data protection, go to https://www.google.com/analytics/terms/gb.html or https://policies.google.com/?hl=en.
You can set your browser software to prevent cookies from being saved, but please note that if you do, you will not be able to make full use of all of the website functions. You can also prevent the data created by the cookie (including your IP address) and relating to your use of the website from being collected and processed by Google by downloading and installing the browser plug-in at this link https://tools.google.com/dlpage/gaoptout?hl=en).
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, you will be shown our location and it will be easier for you to find us.
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
This website uses the "Microsoft Clarity" service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter referred to as "Microsoft") to collect and store various user information for statistical analysis of user behaviour and for optimisation and marketing purposes. This information, for which a personal reference is always excluded, includes, among other things, time zone setting, operating system and platform, the geographical origin of the page call, the forwarding origin in the case of forwarding to our site, the duration of visits to certain pages as well as information about website interaction (e.g. scrolling, clicks and mouse-overs). Pseudonymised usage profiles can be created and evaluated from this data for the same purpose. Cookies are used for collection and analysis. Cookies are small text files that are stored locally in the cache of the site visitor's internet browser. Among other things, the cookies enable the recognition of the Internet browser. The data collected using Microsoft technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned, and it will not be merged with personal data about the bearer of the pseudonym.
Collected information may be transmitted to Microsoft servers in the USA and stored there. We have concluded an order processing agreement with Microsoft, by which we oblige Microsoft to protect our customers' data and not to pass it on to third parties.
All processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
Pardot Marketing Automation System
Consent management through Usercentrics
We use Usercentrics Consent Management Platform as a consent management tool for our website.
Furthermore, we use the "Facebook pixel" of the social network Facebook on our website. This allows us to play you individualised advertising messages based on your interest in our products ("retargeting"). In addition, we analyse the use of our website and try to track the effectiveness of Facebook advertising ("conversion"). The data generated in this context may be transferred by Facebook to a server in the USA for analysis and stored there. In the event that personal data is transferred to the USA, Facebook has submitted to the EU-US Privacy Shield.
If you are a Facebook member and have allowed Facebook to do so via the privacy settings of your account, Facebook may also link the information collected about your visit to us to your member account and use it for the targeted placement of Facebook ads. You can view and change the privacy settings of your Facebook profile at any time.
If you have not consented to the use of Facebook Pixel, Facebook will only show you general Facebook Ads that are not selected based on the information collected about you. You can object to the use of the Facebook pixel at any time via the privacy settings. To do so, click on the fingerprint button displayed.
Information of the third-party provider: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information on data collection: http://www.facebook.com/about/privacy/your-info-on-other#applications
We use YouTube components on our websites. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
By calling up certain individual pages on our website on which YouTube videos have been integrated, YouTube receives the information that you have called up the corresponding sub-page.
If you are logged in to YouTube or Google at the same time, your data will be directly assigned to your account. This takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.
Retargeting and remarketing
Retargeting or remarketing are technologies that display suitable advertising to users who have previously visited a certain website, even after they have left this website. For this purpose, it is necessary to recognise internet users beyond their own website, for which cookies of the corresponding service providers are used. In addition, previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. This is personalised advertising that is adapted to the needs of the individual user. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. We therefore do not combine the data used for retargeting or remarketing with any other data.
Furthermore, we use the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft sets a cookie on your computer if you have accessed our website via a Microsoft Adveristing ad. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognise that the user clicked on the ad and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Microsoft Advertising Universal Event Tracking
This website uses the universal event tracking of the conversion tracking technology "Microsoft Advertising" by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
The legal basis for retargeting and remarketing is your consent in accordance with Art. 6 (1) a) DSGVO. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.
We use userlike.com on our website, a live chat provided by Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany. You can use the live chat like a contact form to chat with our employees. When using the chat, the following data is collected, processed and, if necessary, stored:
- Date and time of the call
- Browser type/version
- IP address
- Operating system used
- URL of the previously visited website
- Amount of data sent
- First name, last name
- email address
The data processing is based on Art. 6 para. 1 p. 1 lit. f DSGVO and is in the interest of simplifying and improving communication with you.
Changes to these data protection regulations
We will update these guidelines regarding the protection of your personal details from time to time. If we make any significant changes regarding the collection, use and/or sharing of the personal information provided to us, you will be informed of this by a clearly visible message on the website. By using this website, you declare your acceptance of these guidelines for the protection of personal details.