Privacy Statement

The protection and safety of personal details are extremely important to us, which is why we adhere strictly to the rules of the European Data Protection Regulation (EU-GDPR). The following information explains what kind of details we collect and why.

Cookies  

This website uses cookies. A cookie is a small file that stores internet settings. For more information about the cookies used on our site, click here.

Data transmission / data logging   

Whenever this site is visited, our web server automatically stores and processes information in a log file. This process is carried out anonymously, and no personal conclusions can be drawn. This information is used only for the purposes of statistical evaluation. It will not be passed on to third parties or used for commercial or non-commercial purposes.

Use of personal details   

Personal details will only be collected or processed if you agree to us doing so, e.g. in response to a query. Unless there are any reasons in association with a business transaction why you should not do so, you can revoke your consent allowing us to use your personal details with immediate effect in writing (e.g. by email or fax). Your details will not be passed on to third parties unless this is required by law.

Subscribing to our newsletter

If you have subscribed to our newsletter, we will use your details to send you, at regular intervals, information on new products, current offers and our customer services.

We need a valid email address for an effective registration. In order to confirm that a registration really has come from the owner of an email address, we use the "Double opt-in" method. For this, we log the subscription to the newsletter, the sending of a confirmation email and the receipt of the required reply. These details are used exclusively for sending the newsletter, and will not be passed on to third parties. In order to be able to provide you with relevant information, we collect further details such as your country and the customer group as well as your email address. 

Withdrawal and cancellation:

You can withdraw your agreement to receiving the newsletter at any time and cancel your subscription.

On receipt of your cancellation, your personal details will be deleted. Your agreement to receiving the newsletter will be cancelled at the same time. You will find the cancellation link at the end of every newsletter.

Registration form

A registration form for certain events (e.g. Future Days) is available on our website. If you take advantage of this opportunity, the following data will be transmitted to us from the input mask: First name, last name, company, customer group, country and your e-mail address. The IP address as well as the date and time of registration are also stored. For an effective registration, we need a valid e-mail address. For this reason, you will receive an e-mail with a confirmation link at the end of the process. After successful registration, you can log in to the event platform via the login button. 

The legal basis for processing the data is Art. 6 para. 1 lit. a DSGVO if the user has given their consent. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. You also have the option to revoke your consent to the processing of personal data (see right of objection).

Rights of the affected person

Under Article 15 of the GDPR, you have the right to be informed of the personal details about you that we process. You also have the right to correct any incorrect details, and to restrict the processing of and to the deletion of your personal details. If appropriate, you may also assert your right to data portability. If you believe that your details are being processed unlawfully, you may make a complaint to the relevant supervisory authority.

Right of appeal

If your personal details are processed on the basis of legitimate interests as per Article 6 (1) p. 1 lit. f GDPR, you have the right under Article 21 of the GDPR to appeal against the processing of your personal details for reasons arising from your particular situation or if the appeal is against direct advertising. In the latter case, you have a general right of appeal that we will implement without the specification of a particular situation. If you wish to apply your right to revoke or appeal, simply send an email to: datenschutz@bette.de

Storage period

We only store personal data for as long as is necessary to fulfil the respective processing purpose. If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) DSGVO, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for the fulfilment or initiation of the contract and/or there is no legitimate interest on our part in continuing to store it. When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 para. 2 DSGVO.

Information, amendment and deletion of your details

You do, of course, have the option to enquire at any time whether we have stored any personal details about you and what they are. You will receive this information immediately. Please e-mail us directly at datenschutz@bette.de.

Deletion of your details 

You have the right under Section 17 of the GDPR to the deletion of your stored personal details unless they are necessary for exercising the right to free expression and information, for compliance with a legal obligation, for the sake of public interest or for the assertion, exercising or defence of legal claims.

Google Analytics

This website uses Google Analytics, a web analysis services of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and facilitate the analysis of your use of the website. The information created by the cookie regarding your use of the website is usually passed on to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will first abbreviate IP addresses within member states of the European Union or other contractual countries of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be passed on to a Google service in the USA and abbreviated there. Google will use this information on behalf of the operator of this website in order to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services in association with use of the website and Internet. The IP address transmitted by your browser for Google Analytics will not be linked to other Google data. This rationale also applies to our legitimate interest in data processing. The legal basis for using Google Analytics is found in § 15 section 3 of the German Telemedia Act or article 6 section 1, point f in the GDPR. The data that we send (cookies, user information or advertising IDs) will be deleted automatically after 14 months. Data that has come to the end of its retention period is automatically deleted once a month. For further information on conditions of use and data protection, go to https://www.google.com/analytics/terms/gb.html or https://policies.google.com/?hl=en. 

You can set your browser software to prevent cookies from being saved, but please note that if you do, you will not be able to make full use of all of the website functions. You can also prevent the data created by the cookie (including your IP address) and relating to your use of the website from being collected and processed by Google by downloading and installing the browser plug-in at this link https://tools.google.com/dlpage/gaoptout?hl=en).

Google Maps

On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, you will be shown our location and it will be easier for you to find us.

When you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account via which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish to have your data associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Google's legitimate interest in displaying personalised advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of use for Google Maps at https://www.google.com/intl/de_US/help/terms_maps.html.

Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

Microsoft Clarity

This website uses the "Microsoft Clarity" service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter referred to as "Microsoft") to collect and store various user information for statistical analysis of user behaviour and for optimisation and marketing purposes. This information, for which a personal reference is always excluded, includes, among other things, time zone setting, operating system and platform, the geographical origin of the page call, the forwarding origin in the case of forwarding to our site, the duration of visits to certain pages as well as information about website interaction (e.g. scrolling, clicks and mouse-overs). Pseudonymised usage profiles can be created and evaluated from this data for the same purpose. Cookies are used for collection and analysis. Cookies are small text files that are stored locally in the cache of the site visitor's internet browser. Among other things, the cookies enable the recognition of the Internet browser. The data collected using Microsoft technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned, and it will not be merged with personal data about the bearer of the pseudonym.

Collected information may be transmitted to Microsoft servers in the USA and stored there. We have concluded an order processing agreement with Microsoft, by which we oblige Microsoft to protect our customers' data and not to pass it on to third parties.

All processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Pardot Marketing Automation System

We use the Pardot Marketing Automation System ("Pardot MAS") by Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA ("Pardot") on our websites. Pardot is a special software program that is used to record and evaluate how visitors to a website use that website. If Pardot LLC processes any personal details, then this will only be on our behalf and in accordance with our instructions. We have ensured that the EU Data Protection Directive is observed in an agreement with salesforce.com, inc. When you visit our website, Pardot MAS will record your click route to create an individual user profile using a pseudonym. Cookies are used for this purpose to ensure your browser will be recognised when you return. When you first visit our website, you will agree to the use of cookies by confirming the so-called cookie acceptance banner or by continuing to use our website, and in doing so also agree to Pardot's use of cookies. You can withdraw your consent at any time for the future. Simply click on the "Cookies" link in the bottom menu. You can also deactivate the creation of anonymous user profiles at any time by configuring your Internet browser to reject cookies from the "pardot.com" domain. However, this may result in certain restrictions of the functions and user experience of our offer.

Consent management through Usercentrics

We use Usercentrics Consent Management Platform as a consent management tool for our website.

The Usercentrics Consent Management Platform collects log file data and consent data (consent yes/no, timestamp, data scope, data attributes, controllerID, processorID, consentID) via a JavaScript. This JavaScript enables Usercentrics GmbH to inform users about certain tags and web technologies on our website and to obtain, manage and document their consent. The legal basis for processing the data is Art. 6 (1) lit. f DSGVO. The data is deleted as soon as it is no longer required for logging and there are no legal retention obligations to the contrary.

You can permanently prevent the execution of JavaScript at any time by making the appropriate settings in your browser, which would also prevent Usercentrics from executing the JavaScript. Further information on data protection at Usercentrics can be found at: Privacy Policy Usercentrics.

Facebook Pixel

Furthermore, we use the "Facebook pixel" of the social network Facebook on our website. This allows us to play you individualised advertising messages based on your interest in our products ("retargeting"). In addition, we analyse the use of our website and try to track the effectiveness of Facebook advertising ("conversion"). The data generated in this context may be transferred by Facebook to a server in the USA for analysis and stored there. In the event that personal data is transferred to the USA, Facebook has submitted to the EU-US Privacy Shield. 

If you are a Facebook member and have allowed Facebook to do so via the privacy settings of your account, Facebook may also link the information collected about your visit to us to your member account and use it for the targeted placement of Facebook ads. You can view and change the privacy settings of your Facebook profile at any time. 

If you have not consented to the use of Facebook Pixel, Facebook will only show you general Facebook Ads that are not selected based on the information collected about you. You can object to the use of the Facebook pixel at any time via the privacy settings. To do so, click on the fingerprint button displayed.

Information of the third-party provider: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information on data collection: http://www.facebook.com/about/privacy/your-info-on-other#applications

Page functionalities
 
Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection is yet established with Facebook's servers. When you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (if necessary after entering your login data).
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.
 
LinkedIn plugin as Shariff solution
Our website uses so-called social plugins ("plugins") of the online service LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn").
In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection is yet established with the servers of LinkedIn. When you click on the button, a new browser window opens and calls up the LinkedIn page on which you can interact with the plugins there (possibly after entering your login data).
For the purpose and scope of the data collection and the further processing and use of the data by LinkedIn, as well as your rights in this regard and setting options for protecting your privacy, please refer to LinkedIn's data protection information: https://www.linkedin.com/legal/privacy-policy
 
Pinterest plugin as Shariff solution
The Seller's pages use so-called social plugins ("plugins") of the social network Pinterest, which is operated by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest").
In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection is yet established with the servers of Pinterest. When you click on the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there (if necessary, after entering your login data).
For the purpose and scope of the data collection and the further processing and use of the data by Pinterest, as well as your rights in this regard and setting options for protecting your privacy, please refer to the Pinterest data protection information: https://about.pinterest.com/de/privacy-policy.
 
Xing plugins
The "XING Share Button" is used on this website. When you access this website, a connection is briefly established via your browser to servers of XING AG ("XING"), with which the "XING Share Button" functions (in particular the calculation/display of the counter value) are provided. XING does not store any personal data about you when you access this website. In particular, XING does not store IP addresses. There is also no evaluation of your usage behaviour via the use of cookies in connection with the "XING Share Button". The current data protection information on the "XING Share Button" and supplementary information can be found on this website: https://www.xing.com/app/share?op=data_protection.
 
Google reCAPTCHA
On this website we use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or is abused by machine and automated processing. The service includes the sending of the IP address and, if applicable, further data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in determining individual personal responsibility on the Internet and the prevention of abuse and spam. The use of Google reCAPTCHA may also involve the transmission of personal data to the servers of Google LLC. in the USA.
Further information on Google reCAPTCHA and Google's data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy/.
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

YouTube

We use YouTube components on our websites. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

By calling up certain individual pages on our website on which YouTube videos have been integrated, YouTube receives the information that you have called up the corresponding sub-page. 

If you are logged in to YouTube or Google at the same time, your data will be directly assigned to your account. This takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.

For more information on the purpose and scope of data collection and processing by YouTube, please see Google's privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy

Retargeting and remarketing

Retargeting or remarketing are technologies that display suitable advertising to users who have previously visited a certain website, even after they have left this website. For this purpose, it is necessary to recognise internet users beyond their own website, for which cookies of the corresponding service providers are used. In addition, previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. This is personalised advertising that is adapted to the needs of the individual user. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. We therefore do not combine the data used for retargeting or remarketing with any other data.

We use such technologies (from third-party providers) to place ads on the Internet. For this purpose, we use, among other things, offers from Google, which enables the automatic display of products that are of interest to the Internet user. This function is implemented by cookies. For more information on this technology, please refer to the Google privacy policy at https://policies.google.com/privacy?hl=de. The installation of cookies for Google Remarketing and Google AdWords Conversion Tracking can be prevented by a setting of the respective browser software (see http://www.google.com/policies/privacy/ads/) and a change of the corresponding setting.

Furthermore, we use the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft sets a cookie on your computer if you have accessed our website via a Microsoft Adveristing ad. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognise that the user clicked on the ad and was redirected to this page (conversion page).

The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can find more information about Microsoft's privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement.

Microsoft Advertising Universal Event Tracking

This website uses the universal event tracking of the conversion tracking technology "Microsoft Advertising" by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).

The legal basis for retargeting and remarketing is your consent in accordance with Art. 6 (1) a) DSGVO. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

Live chat

We use userlike.com on our website, a live chat provided by Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany. You can use the live chat like a contact form to chat with our employees. When using the chat, the following data is collected, processed and, if necessary, stored:

  • Date and time of the call
  • Browser type/version
  • IP address
  • Operating system used
  • URL of the previously visited website
  • Amount of data sent
  • First name, last name
  • email address

When you visit our website, the chat widget is loaded in the form of a JavaScript file from AWS Cloudfront. The chat widget is effectively the source code that runs on your computer and enables the chat.

The data processing is based on Art. 6 para. 1 p. 1 lit. f DSGVO and is in the interest of simplifying and improving communication with you.

SalesViewer® technology

On this website, data is collected and stored for marketing, market research and optimisation purposes using the SalesViewer® technology of SalesViewer® GmbH on the basis of the legitimate interests of the website operator (Art. 6 para.1 lit.f DSGVO).

For this purpose, a javascript-based code is used to collect company-related data and the corresponding use. The data collected with this technology is encrypted via a non-reversible one-way function (so-called hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website.

The data stored within the framework of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to retain data to prevent its deletion.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out in order to prevent the collection of data by SalesViewer® within this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you must click this link again.

Changes to these data protection regulations   

We will update these guidelines regarding the protection of your personal details from time to time. If we make any significant changes regarding the collection, use and/or sharing of the personal information provided to us, you will be informed of this by a clearly visible message on the website. By using this website, you declare your acceptance of these guidelines for the protection of personal details.