Privacy Statement
The protection and security of personal data is a top priority for us. We therefore strictly adhere to the provisions of the EU General Data Protection Regulation (GDPR). Below, you will find information on the types of data we collect and the purposes for which they are collected:
Data transmission / Data logging
When you visit this site, our web server automatically stores and processes information in a log file. This process is carried out anonymously; it is not possible to identify you personally. This data is collected solely for statistical analysis. It is not passed on to third parties, nor is it used for commercial or non-commercial purposes.
Cookies
This website uses cookies. A cookie is a small file that stores internet settings. For more information about the cookies used on our site, click here.
Use of personal data
Personal data is only collected or processed if you provide it voluntarily, e.g. as part of an enquiry. Unless there are necessary reasons relating to the processing of a business transaction, you may revoke your prior consent to the storage of your personal data at any time with immediate effect by writing to us (e.g. by email or fax). Your data will not be passed on to third parties unless disclosure is required by law.
Newsletter subscription
If you have specifically signed up for our newsletter, we will use your data to send you regular updates on new products, current offers and our customer services.
To ensure your registration is valid, we require a valid email address. To verify that the registration has actually been carried out by the owner of the email address, we use the ‘double opt-in’ procedure. To this end, we log the newsletter subscription request, the sending of a confirmation email and the receipt of the reply requested therein. The data is used exclusively for sending the newsletter and is not passed on to third parties.
In order to provide you with information tailored to your needs, we collect further information in addition to your email address, such as your country and customer group.
Withdrawal and cancellation: you can withdraw your consent to receive the newsletter at any time and thus cancel your newsletter subscription. Following your cancellation, your personal data will be deleted. Your consent to receive the newsletter will also expire at the same time. You will find a link to cancel your subscription at the end of every newsletter.
Registration form
A registration form for specific events is available on our website. If you choose to use this form, the following data from the input fields will be transmitted to us: first name, surname, company, customer group, country and your email address. Your IP address, as well as the date and time of registration, will also be stored. We require a valid email address for your registration to be effective. For this reason, you will receive an email containing a confirmation link once the process is complete. Once you have successfully registered, you can log in via the login button on the event platform.
The legal basis for processing the data is Article 6(1)(a) of the GDPR, provided the user has given their consent. The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. You also have the option to withdraw your consent to the processing of personal data (see right to object).
Rights of the data subject
Under Article 15 of the GDPR, you have the right to request information about the personal data we process about you. You also have the right to have inaccurate data rectified and to have the processing of your personal data restricted or erased. Where applicable, you may also exercise your right to data portability. If you believe that your data has been processed unlawfully, you may lodge a complaint with the relevant supervisory authority.
Deletion of your data
Under Article 17 of the GDPR, you have the right to request the deletion of your personal data stored by us, unless processing is necessary for the purposes of exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims.
Right to object
Where your personal data is processed on the basis of legitimate interests pursuant to Article 6(1)(f) of the GDPR, you have the right, under Article 21 of the GDPR, to object to the processing of your personal data, provided there are grounds relating to your particular situation or the objection relates to direct marketing. In the latter case, you have a general right to object, which we will implement without you needing to specify a particular situation.
If you wish to exercise your right of withdrawal or objection, simply send an email to: datenschutz@bette.de
Retention period
We store personal data only for as long as is necessary to fulfil the respective purpose of processing. Where statutory retention periods apply to data processed in the context of contractual or quasi-contractual obligations on the basis of Article 6(1)(b) of the GDPR, such data is routinely deleted upon expiry of the retention periods, provided that it is no longer required for the performance of a contract or for entering into a contract and/or we no longer have a legitimate interest in continuing to store it. When processing personal data for the purposes of direct marketing on the basis of Article 6(1)(f) of the GDPR, this data is stored until you exercise your right to object under Article 21(2) of the GDPR.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to and stored on a Google server in the USA. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google beforehand within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. These purposes also constitute our legitimate interest in data processing. The legal basis for the use of Google Analytics is Section 15(3) of the German Telemedia Act (TMG) or Article 6(1)(f) of the GDPR. The data we send (cookies, user IDs or advertising IDs) is automatically deleted after 14 months. Data whose retention period has expired is automatically deleted once a month. Further information on terms of use and data protection can be found at https://business.safety.google/privacy/ , https://policies.google.com/privacy?hl=en&gl=de and at https://policies.google.com/technologies/partner-sites?hl=en
You can prevent the storage of cookies by adjusting your browser settings accordingly; however, we would like to point out that, in this case, you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available via the following link (https://tools.google.com/dlpage/gaoptout?hl=en-GB).
Google Tag Manager
This website uses ‘Google Tag Manager’, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: ‘Google’).
Google Tag Manager provides a technical framework for bundling various web applications, including tracking and analytics services, and for calibrating, controlling and conditioning them via a unified user interface. Google Tag Manager itself does not store any information on users’ devices or read such information. Nor does the service carry out any independent data analysis. However, when you visit a page, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.
This processing is only carried out if you have given us your express consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service using the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google/privacy/ and https://policies.google.com/privacy?hl=en&gl=de
Google Maps
On our website, we use Google Maps (API) provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (map) images, designed to present geographical information visually. By using this service, our location is displayed to you, making it easier for you to find your way here.
As soon as you access the subpages on which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there; this may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish for this association with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyses them. The collection, storage and analysis are carried out in accordance with Article 6(1)(f) of the GDPR on the basis of Google’s legitimate interest in displaying personalised advertising, conducting market research and/or designing Google websites to meet user needs. You have the right to object to the creation of these user profiles, in which case you must contact Google to exercise this right. If you do not consent to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely disabling the Google Maps web service by disabling JavaScript in your browser. Google Maps, and therefore the map display on this website, cannot then be used.
You can view Google’s Terms of Service at https://policies.google.com/terms?hl=en&gl=de; the additional Terms of Service for Google Maps can be found at https://www.google.com/help/terms_maps/
Detailed information on data protection in connection with the use of Google Maps can be found on Google’s website (‘Google Privacy Policy’): https://business.safety.google/privacy/
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. To exercise your right to withdraw consent, please follow the procedure for raising an objection described above.
Hosting
We use a provider to host our website and display its content; this provider delivers its services either directly or through selected subcontractors, exclusively on servers located within the European Union.
All data collected on our website is processed on these servers, unless different data recipients are specified below for specific data processing operations.
We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
Cloudflare
We use a content delivery network provided by the following provider: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA
This service enables us to deliver large media files, such as graphics, page content or scripts, more quickly via a network of regionally distributed servers. Data processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Article 6(1)(f) of the GDPR. We have entered into a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Microsoft Clarity
This website collects and stores various types of user information via the “Microsoft Clarity” service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter “Microsoft”) for the statistical analysis of user behaviour and for optimisation and marketing purposes. This information, which is always anonymous, includes, amongst other things, time zone settings, operating system and platform, the geographical origin of the page view, the referral source when redirected to our site, the duration of visits to specific pages, and information about website interaction (e.g. scrolling, clicks and mouse-overs). Pseudonymised usage profiles may be created and analysed from this data for the same purpose. Cookies are used for collection and analysis. Cookies are small text files that are stored locally in the cache of the website visitor’s internet browser. Among other things, the cookies enable the recognition of the web browser. The data collected using Microsoft technologies is not used to personally identify the visitor to this website without the data subject’s separate consent, and it is not merged with personal data relating to the bearer of the pseudonym.
Collected information may be transmitted to Microsoft servers in the USA and stored there. We have concluded a data processing agreement with Microsoft, whereby we oblige Microsoft to protect our customers’ data and not to pass it on to third parties.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
Zoho Marketing Automation
This website uses the software-based marketing service provided by the following provider to deliver and synchronise various customer management services: Zoho Corporation GmbH, Trinkausstr. 7, 40213 Düsseldorf
The service enables the automated processing of feed activities, the management of advertising across marketing channels, and the analysis of marketing campaign performance, as well as centralised email marketing and contact management.
Cookies are used to fulfil these various functions; these are small text files stored locally in your web browser’s cache on your device, enabling us to analyse your use of the website. In doing so, the cookies collect certain information, such as your IP address, location and the time the page was accessed.
Data may also be transferred to: Zoho Corp., USA.
All processing described above, in particular the setting of cookies to read information on the device used, is only carried out if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
Other legal bases for data processing that apply in the context of specific service functions (such as the requirement for explicit consent in accordance with Article 6(1)(a) of the GDPR when sending newsletters) remain unaffected by this.
We have entered into a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Zoho PageSense
We use Zoho PageSense, a service provided by Zoho Corporation, on our website to analyse and optimise our online offering. Zoho PageSense enables us, for example, to understand how visitors use our website and to carry out functions such as A/B testing, heatmaps and usage analytics.
To this end, Zoho PageSense uses cookies or similar technologies and processes information about the use of our website, such as the browser or device used and user behaviour.
This processing is carried out exclusively on the basis of your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time via our cookie settings, with effect for the future.
SalesViewer
This website uses the web analytics service provided by the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Germany
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymised visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this enables the analysis of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation fundamentally precludes any direct personal identification. No merging takes place with personal data collected about you by other means.
All processing described above, in particular the reading or storage of information on the device used, is only carried out if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
Consent management via Usercentrics
We use the Usercentrics Consent Management Platform as a consent management tool for our website.
The Usercentrics Consent Management Platform collects log file data and consent data (consent yes/no, timestamp, data scope, data attributes, ControllerID, ProcessorID, ConsentID) via JavaScript. This JavaScript enables Usercentrics GmbH to inform you about certain tags and web technologies on our website and to obtain, manage and document your consent. The legal basis for the processing of the data is Article 6(1)(f) of the GDPR. The data will be deleted as soon as it is no longer required for logging purposes and there are no legal retention obligations to the contrary.
You can permanently prevent JavaScript from running at any time by adjusting the settings in your browser, which would also prevent Usercentrics from executing the JavaScript. Further information on data protection at Usercentrics can be found at: Usercentrics Privacy Policy.
Meta Pixel
Within our online platform, we use the “Meta Pixel” service provided by the following provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (“Meta”)
If a user clicks on an advert placed by us on Facebook and/or Instagram, “Meta Pixel” is used to append a parameter to the URL of our linked page. Following the redirection, this URL parameter is then stored in the user’s browser via a cookie set by our linked page itself.
This enables Meta, on the one hand, to identify visitors to our online service as a target group for the display of advertisements (so-called “Ads”). Accordingly, we use this service to display the Facebook and/or Instagram adverts we place only to those users who have shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in specific topics or products, determined on the basis of the websites visited), which we transmit to Meta (so-called ‘Custom Audiences’).
Furthermore, the ‘Meta Pixel’ can be used to track whether users were redirected to our website after clicking on an advert and what actions they carry out there (known as ‘conversion tracking’).
In addition to the ‘Meta Pixel’, which transmits data to Meta via your browser, the ‘Meta Conversions API’ may also be used where applicable. If this is used, information about specific actions taken on our website (known as ‘events’, e.g. page views, adding products to the shopping basket, initiating the ordering process or completing an order) is transmitted via an interface not via your browser, but directly from our server to Meta’s servers. This serves to make the measurement of the success of our adverts more reliable, for example where browser-based transmission does not take place at all or is only partial due to technical limitations. Within the framework of the ‘Meta Conversions API’, the following data in particular may be transmitted to Meta: the type and time of the event, the URL accessed, information on ordered products and their value, your IP address, information about your browser and device (user agent), and the identifiers stored in the Meta cookies. To prevent the same information from being recorded twice by ‘Meta Pixel’ and the ‘Meta Conversions API’ in such cases, each event is assigned an identifier which Meta uses to merge the transmissions.
The data collected is anonymous to us; therefore, it does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta, meaning it can be linked to the relevant user profile and Meta may use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies to read information from the device being used, is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website.
We are jointly responsible with Meta for the collection of data via the ‘Meta Pixel’ and its transmission to Meta (Article 26 of the GDPR). To this end, we have entered into a joint controller agreement with Meta; you can view the key provisions of this agreement at https://www.facebook.com/legal/controller_addendum.
However, when it comes to analysing the data, assigning it to predefined events and generating measurement and analysis reports, Meta acts as our data processor in accordance with Article 28 of the GDPR and is obliged, under the data processing agreement at https://facebook.com/legal/terms/dataprocessing, to protect the data of our website visitors and customers.
The information generated by Meta is generally transferred to and stored on a Meta server; in this context, it may also be transferred to servers operated by Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Pinterest-Retargeting-Pixel
This website uses retargeting technology provided by the following provider: Pinterest Europe Limited, 3rd Floor, Waterloo Exchange, Waterloo Road, Dublin 4, Ireland
This enables us to target visitors to our website with personalised, interest-based advertising who have already shown an interest in our shop and our products. The display of these advertisements is based on a cookie-based analysis of past and current usage behaviour.
When retargeting technology is used, a cookie is stored on your computer or mobile device to collect pseudonymised data about your interests and thus tailor the adverts to the information stored. These cookies are small text files that are stored on your computer or mobile device. You will therefore be shown adverts that are highly likely to match your product and information interests.
All processing described above, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used whilst you are visiting the website.
You may withdraw your consent at any time with future effect. To withdraw your consent, please deactivate this service using the ‘Cookie Consent Tool’ provided on the website.
Site features
Facebook plugins
LinkedIn plugin
Instagram plugins
Our website uses plugins from the social network operated by the following provider: Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, D04 X2K5, Ireland
These plugins enable direct interaction with content on the social network.
To enhance the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called ‘2-click’ or ‘Shariff’ solution.
This integration ensures that, when you access a page on our website that contains such plugins, no connection is yet established with the provider’s servers.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Article 6(1)(a) of the GDPR does your browser establish a direct connection to the provider’s servers. In doing so, regardless of whether you are logged into an existing user profile, certain information about the device you are using (including your IP address), your browser and your browsing history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider’s social network, information regarding interactions carried out via the plugins will also be published there and displayed to your contacts.
You may withdraw your consent at any time by deactivating the activated plugin by clicking on it again. However, the withdrawal of consent has no effect on data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have entered into a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Pinterest plugin
Xing plugins
The “XING Share Button” is used on this website. When you visit this website, your browser briefly establishes a connection to the servers of XING AG (“XING”), which are used to provide the “XING Share Button” functions (in particular the calculation/display of the counter value). XING does not store any personal data about you when you visit this website. In particular, XING does not store IP addresses. Nor is your usage behaviour analysed via the use of cookies in connection with the “XING Share Button”. You can access the current privacy policy for the “XING Share Button” and additional information on this website: https://www.xing.com/app/share?op=data_protection
Google reCAPTCHA
On this website, we use the reCAPTCHA function provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input is made by a natural person or, abusively, through machine-based and automated processing. The service involves the transmission of the IP address and, where applicable, other data required by Google for the reCAPTCHA service to Google, and is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in establishing individual responsibility on the internet and preventing misuse and spam. When using Google reCAPTCHA, personal data may also be transferred to the servers of Google LLC in the USA.
Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://business.safety.google/privacy/
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. To exercise your right to withdraw consent, please follow the procedure for lodging an objection described above.
For the transfer of data from the EU to the USA, Google relies on the European Commission’s Standard Data Protection Clauses, which are intended to ensure compliance with European data protection standards in the USA.
Google Web Fonts
This site uses so-called web fonts from the following provider to ensure consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you visit a page, your browser loads the required web fonts into its cache to display text and fonts correctly, and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only take place if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/
YouTube
We use YouTube components on our websites. YouTube is an online video portal that allows video publishers to upload video clips free of charge and enables other users to view, rate and comment on them, also free of charge. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
When you visit specific pages on our website where YouTube videos have been embedded, YouTube receives the information that you have accessed the relevant subpage.
If you are logged in to YouTube or Google at the same time, your data will be directly associated with your account. This occurs regardless of whether you click on a YouTube video or not. If you do not wish for this information to be transmitted to YouTube and Google, you can prevent this by logging out of your YouTube account before visiting our website.
Further information on the purpose and scope of data collection and its processing by YouTube can be found in Google’s privacy policy. There you will also find further information on your rights and settings options for protecting your privacy: https://policies.google.com/privacy?hl=en-GB&gl=de
Retargeting and Remarketing
Retargeting and remarketing refer to technologies whereby users who have previously visited a particular website are shown relevant adverts even after they have left that website. This requires the ability to recognise internet users beyond the website itself, for which cookies from the relevant service providers are used. Previous usage behaviour is also taken into account. For example, if a user views certain products, these or similar products may later be displayed to them as advertisements on other websites. This constitutes personalised advertising tailored to the needs of individual users. For this personalised advertising, it is not necessary to identify the user beyond mere recognition. We therefore do not combine the data used for retargeting or remarketing with any other data.
We use such technologies (from third-party providers) to display adverts on the internet. For this purpose, we use, amongst other things, services provided by Google that enable the automatic display of products of interest to the internet user. This function is implemented using cookies. Further information on Google’s privacy policy can be found here: https://business.safety.google/privacy/ and https://policies.google.com/privacy?gl=de&hl=en. The installation of cookies for Google Remarketing and Google AdWords Conversion Tracking can be prevented by adjusting the settings of the relevant browser software (see https://policies.google.com/technologies/ads?hl=en-GB) and changing the relevant settings.
Furthermore, we use the conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft places a cookie on your computer if you have accessed our website via a Microsoft Advertising ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Microsoft and we can recognise that the user clicked on the advert and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to generate conversion statistics, i.e. to record how many users reach a conversion page after clicking on an advert. This tells us the total number of users who clicked on our advert and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
You can find further information about Microsoft’s privacy policy at the following web address: https://privacy.microsoft.com/de-de/privacystatement
Microsoft Advertising Universal Event Tracking
This website uses Universal Event Tracking as part of the ‘Microsoft Advertising’ conversion tracking technology provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
The legal basis for retargeting and remarketing is your consent in accordance with Article 6(1)(a) of the GDPR. To withdraw your consent, please deactivate this service using the “Cookie Consent Tool” provided on the website.
Applications for job vacancies via email
We publish details of current vacancies in a separate section of our website; interested candidates can apply for these by emailing the contact address provided.
Applicants must provide all personal data necessary for a thorough assessment, including general information such as name, address and contact details, as well as evidence of qualifications and, where applicable, health-related information. Further details regarding the application can be found in the job advertisement.
Upon receipt of the application via email, the data will be stored and processed solely for the purpose of processing the application. Should we have any queries, we will use either the applicant’s email address or telephone number. Processing is carried out on the basis of Article 6(1)(b) of the GDPR (or Section 26(1) of the BDSG), under which the application process is deemed to constitute the initiation of an employment contract.
Where, as part of the application process, special categories of personal data within the meaning of Article 9(1) of the GDPR (e.g. health data such as information regarding severe disability status), processing is carried out in accordance with Article 9(2)(b) of the GDPR so that we may exercise the rights arising from labour law and the law on social security and social protection and fulfil our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9(1)(h) of the GDPR if it is carried out for the purposes of preventive healthcare or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnosis, care or treatment in the health or social sector, or for the management of systems and services in the health or social sector.
If the applicant is not selected or withdraws their application early, the data they have provided, as well as all electronic correspondence including the application email, will be deleted no later than six months after notification. This period is determined by our legitimate interest in answering any follow-up questions regarding the application and, where necessary, in fulfilling our obligations to provide evidence under the regulations on the equal treatment of applicants.
In the event of a successful application, the data provided will be processed on the basis of Article 6(1)(b) of the GDPR (in the case of processing in Germany in conjunction with Section 26(1) of the BDSG) for the purpose of carrying out the employment relationship.
Online applications via a form
On our website, we publish current vacancies in a separate section, for which interested candidates can apply using the relevant form.
Applicants must provide all personal data required for a thorough assessment, including general information such as name, address and contact details, as well as evidence of their qualifications and, where applicable, health-related information. Details regarding the application can be found in the job advertisement.
When the form is submitted, the applicant’s data is transmitted to us in encrypted form using state-of-the-art technology, stored by us and processed solely for the purpose of handling the application. Processing is carried out on the basis of Article 6(1)(b) of the GDPR (or Section 26(1) of the BDSG), under which the application process is deemed to constitute the initiation of an employment contract.
Where, as part of the application process, special categories of personal data within the meaning of Article 9(1) of the GDPR (e.g. health data such as information regarding severe disability status), the processing is carried out in accordance with Article 9(2)(b) of the GDPR, so that we may exercise the rights arising from labour law and the law on social security and social protection and fulfil our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9(2)(h) of the GDPR if it is carried out for the purposes of preventive healthcare or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnosis, care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector.
If the applicant is not selected or withdraws their application early, their data submitted via the form, as well as all electronic correspondence, including the application email, will be deleted no later than six months after notification has been given. This period is determined by our legitimate interest in answering any follow-up questions regarding the application and, where necessary, in being able to fulfil our obligations to provide evidence under the regulations on the equal treatment of applicants.
In the event of a successful application, the data provided will be processed on the basis of Article 6(1)(b) of the GDPR (in the case of processing in Germany, in conjunction with Section 26(1) of the BDSG) for the purpose of entering into the employment relationship.
Live Chat
This website uses the live chat system provided by the following provider: Zoho Corporation GmbH, Trinkausstr. 7, 40213 Düsseldorf
This feature enables customers and prospective customers to ask questions about services, offers and contractual processes by providing at least their name and email address.
The processing of personal data transmitted via the chat takes place either in accordance with Article 6(1)(b) of the GDPR, as it is necessary for the initiation or performance of a contract, or in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in providing effective support to visitors to our website.
Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been conclusively resolved.
In addition, for the purpose of creating pseudonymised usage profiles using cookies, further information may be collected and analysed; however, this information does not serve to identify you personally and is not combined with other data records. Where this information is personally identifiable, processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation purposes.
The setting of cookies can be prevented by adjusting your browser settings accordingly. However, this may restrict the functionality of our website.
You may object to the collection and storage of data for the purpose of creating a pseudonymised usage profile at any time, with effect for the future.
Data is also transferred to: Zoho Corp., USA
We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.
WhatsApp Business
We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “Business version” of WhatsApp.
If you contact us via WhatsApp in connection with a specific transaction (such as an order placed), we will store and use the mobile phone number you use on WhatsApp and – if provided – your first name and surname in accordance with Article 6(1)(b) of the GDPR to process and respond to your enquiry. On the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) so that we can link your enquiry to a specific transaction.
If you use our WhatsApp contact for general enquiries (such as regarding our range of services, availability or our website), we will store and use the mobile phone number you use on WhatsApp and – if provided – your first and last names in accordance with Article 6(1)(f) of the GDPR, based on our legitimate interest in providing the requested information efficiently and promptly.
Your data will only ever be used to respond to your enquiry via WhatsApp. It will not be passed on to third parties.
Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server operated by the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact details of users who have also contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transfer of their WhatsApp telephone number from the address books of their chat contacts in accordance with Article 6(1)(a) of the GDPR by accepting the WhatsApp Terms of Service when first using the app on their device. The transmission of data relating to users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
For information on the purpose and scope of data collection, as well as the further processing and use of data by WhatsApp, and your rights and settings options regarding the protection of your privacy, please refer to WhatsApp’s privacy policy: https://www.whatsapp.com/legal/privacy-policy-eea?lang=en
In the context of the processing described above, data may be transferred to servers operated by Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Microsoft Bookings
To provide an online appointment booking function, we use the services of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
For the purpose of booking appointments, your first name, surname and email address (and, where applicable, your telephone number, if a telephone appointment is requested) are collected and, in accordance with Article 6(1)(f) of the GDPR, transferred to the provider on the basis of our legitimate interest in effective customer management and efficient appointment administration, where they are stored for the purpose of organising the appointment.
Once the appointment has taken place or the agreed appointment period has expired, your data will be deleted by the provider.
We have entered into a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Changes to this Privacy Policy
We will update this privacy policy from time to time. Should we make any significant changes to the way we collect, use and/or share the personal data you have provided to us, we will notify you by means of a clear and prominent notice on the website. By using the website, you agree to the terms of this privacy policy.










